Becoming a fertility coach is one thing; building your business is the next. After all, what good is your certification if the women who need your help don’t know about you?
This article covers the basics of what you need to know to market your successful fertility coaching business.
Health centres often leave clients emotionally, physically, and financially drained. Understanding what you have to offer to clients that health centres and other professionals don’t is the first step. You are the guide through the fertility process so as much disillusionment, trauma, and pain can be avoided as possible,
Your Website + SEO
You already have your niche. Now you need to know how to reach them. Understanding the role of a website and how to be found on search engines is key. It’s crucial to invest in trusted professionals who will not only work with you on designing a branded website that sets you apart from the competition, but is knowledgeable of the backend work it takes for you to be found when someone does a Google Search for “Certified Fertility Coach.”
Your social media is your overall message you want to say to people. It helps you take up more space on the Internet, makes you easier to be found, and gives potential clients a first look at what it would be like to work with you. Social media should push people to your website to contact you or book an appointment.
Come up with a great free resource or download (e.g. “3 steps to choosing the right fertility treatment for you”) that people want to give you their email in order to get access to it. Share it all over social media and add it to the homepage of your website. Then follow up with these people via email and ask them where they are on their journey and how you can help them. If you have the advertising budget, create ads on Google and social media that link to this optin in order to generate leads for your business.
That’s the basics of marketing your Fertility Coaching Business.
Click here to download my "9 Key Elements to Becoming a Successful Fertility Coach" to get started.